Video and statistical analyses showed that arterial bus rapid transit (ABRT) along Snelling Avenue in Minneapolis-St. Paul had no significant impact on traffic volume and wait times at intersections. Survey results demonstrated that users prefer the A Line over local bus service and consider it roughly equivalent to express bus, light rail and commuter rail service. Though ABRT has not converted automobile drivers to transit riders, users enjoy its easy payment format, cleanliness, route service and convenience. This study also provided recommendations for future ABRT line design considerations.