Wednesday, July 17, 2024  
10:00 – 11:15 a.m. CDT

As states and localities adopt a vision of zero traffic fatalities, greater attention must be given to communication, collaboration, leveraging resources, and applying a systemic approach to traffic safety which requires a change in culture among road users and traffic safety agencies. This change in culture is tied to education, engineering, enforcement, and emergency services.

This free virtual event will highlight the Traffic Safety Culture Research Roadmap, recently released by the National Academies of Sciences, Engineering, and Medicine. The roadmap (Research Report 1091) presents a path forward to promote traffic safety culture among state departments of transportation and other transportation safety agencies.

Dr. Wes Kumfer, who led the creation of the roadmap, will review its development and contents. Jay Otto will share example projects and show how they fit into research on traffic safety culture. Join us to learn how you can identify traffic safety culture research needs and get insights to take back to your own organizational cultures!

The webinar is free to attend, but registration is required. Once you have registered, you will receive an email confirmation with a Zoom link. The link should not be shared with others; it is unique to you.